I am a Creative Consultant for the Food & Beverage Industry.
I was raised by two Italian food pushers. They peddled their confections, carbohydrates and the like until I could refuse no more. I was a chubby and awkward kid to whom Love was transmitted through the sharing of food. At the dinner table there was an abundance of it. I’m thankful that my quirky parents inadvertently ignited a passion in me that I was able to manifest into a career. May you all find your passion and an abundance of love today and everyday.
I wear a lot of hats but here's where I really knock it out of the park.
- Curated Dining Experiences, Design, + Hosting -
- Consumer Outreach (Marketing, PR) + On-Site Event COORDINATION -
- CREATIVE MANAGEMENT -
- Editorial Writing + Reviews -
Curated Dining Experiences, Design + Hosting
Some people pair food and wine. I pair people with curated culinary experiences. All of my events are personally tailored to impact an audience. It's not just about tasting or eating food. These events are immersive. They incorporate all of the other sensory elements that create memories and feelings of joy - exactly what it takes to make someone return to your business or product.
Ambiance and design are fundamental to the success of any event. I create spaces that are welcoming, intriguing and sprinkled with a little bit of magic. Let's start here: I'm a tastemaker with a degree in visual merchandising and design from the Fashion Institute of Design and Merchandising (FIDM), LA. But what really sets me apart is my enthusiasm. I'm a seriously spunky business professional who is passionate about people and the ways we can connect through food culture.
Hosting is a lost art. There is something familial and nostalgic about someone truly welcoming you in to their home, their event, or their heart. It's about being authentic and inclusive. I make people feel like they belong. It builds trust and leaves people feeling like they were a part of something special.
We don't tell dinners, we tell stories. I want to be a part of your story.
Consumer Outreach (Marketing, PR) + On-Site Event Coordination
I want to help you communicate with your past, present and future guests. In 2018 I joined forces with NK AGENCY, an international creative marketing agency in Los Angeles, as their Director of Marketing, Food & Beverage. At NK Agency, we know that Consumer Outreach is much more than sending an email or a press release. It's quality engagement. I specialize in coordinating and creating content for social media, managing marketing and email campaigns and creating events that make guests feel like they're a part of community.
More often than not, a restaurant client is looking to build business by expanding their customer base. Ideally, marketing and PR move the concept of a good or service to a consumer, but unfortunately many industry professionals over-promise and under-deliver. They are "following the rules" instead of focusing on understanding what your customer needs, wants, and desires. I can't remember the last time I had an emotional response to a press release. People are yearning for a deeper connection. Leading with customer satisfaction, on the other hand, helps us to uncover your brand and story, ultimately connecting you with your consumers where they are, at exactly the right moment.
Onsite Event Management is my jam. This means that the restaurant manager can continue (don't be shocked here) managing the restaurant, while I make sure all the extra work and coordination associated with the event are handled with ease. My diverse background, including years of management experience in several industries, has prepared me to own any event from start to finish. I also speak restaurant language. I've worked in the Front of the House, prepped in the Back of the House, coordinated countless catering events, and have been a restaurant writer for several years. I know what people expect when they dine out, and I'm well-positioned to provide that.
I run a business, so I understand the importance of putting your heart and soul into something, as well as managing your time effectively. I'm invested in your business because I'm invested in mine. I work directly with you and don't pass you onto a marketing intern to pick up the pieces. I want to grow together.
Editorial Writing & Reviews
I am the resident Cuisine & Restaurant Writer for Random Lengths News (est. 114K combined online + print readership) and a member of the Southern California Restaurant Writer's Association. Check out my blog: Food, Fashion & Foolish Fornication for monthly musings about food, fashion and dating. Why is this useful to you? First of all, it means that I'm prepared to write gorgeous invitations, press mentions, and social media content about your restaurant and event. It also means you can hit me up when you're doing something special - even if I'm not running it - for consideration in any of my publications!